 Note
from
Dorothy
Resource
Guide
Broadcasts
Promotional
Materials
Organizational
Resources
Discussion
Guide
Bibliography
 
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WHAT YOU CAN DO (cont'd.)
II. ONCE THE DATE IS SET - GETTING THE WORD OUT
Suggestions for how to
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PUBLICIZE
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EDUCATE
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PROVIDE MORE RESOURCES
A. Publicize
Ways to get the word out:
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Announce the broadcast or screening of the films in your newsletter (SAMPLE)
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Form a telephone tree
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Send bulletins, faxes, e-mail, postcards, etc. to your own and other mailing
lists
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Send "pass on the word" e-mail
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Add the information to your own or another web site
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Distribute/post informational flyers
(samples and masters in the Graphics Kit)
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Let the local press know about the broadcasts or screenings
(see MEDIA ADVISORY, PRESS)
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Offer to be interviewed by the press
In order to reach young women and men, contact community colleges, universities,
student groups and a range of community organizations, with special attention
to those serving low income and minority populations. To support
your overall efforts, we have developed guidelines: a script to help you
when talking to the press , a contact checklist, a sample letter to reporters,
and a sample media advisory (all in this kit - see table of contents).
All of these materials can be adapted and used in the future for any event.
You may want to develop your own publicity/media plan to focus attention
on the documentaries, regardless of whether they are being broadcast. In
addition to January events, consider March for Women's History Month and
October for Young Women's Day of Action.
B. Educate
Make sure that those attending the screening are given something to
take home: copies of general fact sheets and/or local information, as well
as material about your organization's mission and goals. Consider
developing (or collecting from other sources) fact sheets that provide
information about the status of reproductive rights, both nationally and/or
in your community. Some examples of local information that might
be included: the number of women's health centers in your community and
the number of women served; whether or not abortions are performed at these
clinics; if access to abortion is restricted by law in your state or community,
and if so, what type of restrictions apply; if there has been harassment
or violence against women's health centers in your area, what are the facts?
It is important for members of the community to have this information,
and crucial that it be accurate. Because new facts are always being
added, we suggest going to the internet sites mentioned on the Next
Page to get a national overview, and an update on the current situation.
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